AM is one of the most expensive manufacturing methods in the known universe. Therefore, for it to be commercially viable for production applications, it must add enough value to overcome those high costs. This talk will focus on the main factors that affect AM cost and how to design around these so that they can be transformed into value adding features. It will demonstrate how, with good design for AM (DfAM) practices, AM can be transformed from a slow and expensive technology into one that can transform products into success stories. It will present numerous real-world examples of how AM can be used to add significant value to products. This includes products in aeronautical and transport applications, heat exchangers, and even artistic applications. The recent advent of automated design software has also created opportunities that give users the ability to automate the design of complex products. If these software technologies are combined with good design for AM practices, it can become a tremendous catalyst for increased innovation. This talk attempts to impart some practical guidance on how to design parts and use automated design software to gain the maximum benefit from what AM can offer.